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Pretentious and banal was how I felt whenever I heard people removing Facebook & other social apps from their phones. But in the last few weeks, I have seen my view gradually shifting on this subject. No specific reason or a single incident led to this shift. I was noticing that I was defaulting to Facebook or WhatsApp or Instagram many times during the day, after finishing the job on hand I was visiting Facebook and WhatsApp as a habit. It became obvious that I was wasting my time (the most precious asset for humans) – it was a time…

Today being a Friday, the auspicious day in the week according to the Hinduism for prayers, I am starting a temple pilgrimage, praying for the speedy recovery of our beloved contractor Mr Nesamani! #Pray_for_Naesamani #PrayforNaesamani #PrayforNesamani P.S.: For the social media uninitiated, “Pray for Naesamani” is a hashtag topic that is trending for the last two days across India. It is a reference to a Tamil film called Friends (2001) in which comedian Vaigai Puyal Vadivelu appearing as a contractor gets injured when a hammer accidentally falls on his head. Even the BBC had published a story about this trend.

I find the story on Cambridge Analytica and Facebook data leakage (it is not a breach or hack), fascinating. More so, the call to #deletefacebook is nothing but hypocrisy. I will group my views on this as 3, 2, 1 below. I am restricting my post to the discussion about Facebook & Social Media, I have no knowledge or opinion about Cambridge Analytica or its activities. Three things that I believe: These companies are run by people not interested in stealing – my money (that I have in my bank account) or my stuff that I didn’t offer it to…

Yesterday, Manish Maheshwari, CEO, Network18 Digital wrote an article with inputs from a friend of mine “Avinash Mudaliar”, titled “Why Facebook’s Latest Dual News Feed Pilot Is a Nightmare for Publishers”. In this article, Manish says “It is the fundamental problem of trying to assume power by controlling what a certain section of users can do on their platform, and displaying this intent through their various initiatives”. After reading the article, this is what I wrote in the comments on what I thought about the issue: This topic becomes important with the spread of fake news, and their impact on electoral results…

I just realised I haven’t posted a review of a book that I enjoyed reading some time back – “Facebook, Twitter and a Pair of Shoes” (FTAPOS) by G.Sankaranarayanan, here it goes. There have been many books about how businesses can benefit from having a good social media strategy. FTAPOS takes a slightly different approach, rather than prescribing you with models to follow the author tells you about many of the successful journeys, how they achieved it and what we can learn. To be wildly successful in social media you have to play long-term; yes, it’s a journey and not a bullet point…