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Today TiE Chennai had organized a webinar on “Digital Marketing Playbooks for Early Stage Startups” by Vedanarayanan Vedantham (SME Business Head at Razorpay), who I am happy to say is my cousin-brother. The topic he covered was a very relevant one for all the startups out there. Below are from the notes (in no specific order) I took during the talk: The benefits of Digital Marketing: Push or Pull marketing: Let us see a story, assume you are working in a restaurant and your boss has tasked you with eliminating flies in the place. You can do it in two…

SOIL Institute of Management has been running a series of webinars during this season. Last week it was a talk with Mr Nitin Paranjpe, COO of Unilever and today it was a discussion with Mr Ajay Piramal, Chairman, Piramal Group. Below are from the notes I took during the call: Yours is the organization that formalises Vedic practices and has Bhagawat Gita in the office. How did that happen? I come from a family of spiritual faith, I feel it is the blessings from the previous birth that gives you the belief in faith in this world. At the same…