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If #China has super-power ambitions, they need to “up” their #marketing & #PR efforts. Look at the #USA, here are 3 well-known examples: Every three years, the world news everywhere is dominated by #American Presidential elections for the following twelve months, even though people outside the America have little reason to care about them. To make everyone read and talk about a news item that has no real impact for them is a dream for branding managers. Every year, the nine months preceding a new #Apple #iPhone launch, it is the major item covered all the time by tech press…

Today TiE Chennai had organized a webinar on “Digital Marketing Playbooks for Early Stage Startups” by Vedanarayanan Vedantham (SME Business Head at Razorpay), who I am happy to say is my cousin-brother. The topic he covered was a very relevant one for all the startups out there. Below are from the notes (in no specific order) I took during the talk: The benefits of Digital Marketing: Push or Pull marketing: Let us see a story, assume you are working in a restaurant and your boss has tasked you with eliminating flies in the place. You can do it in two…

Attending few events in the recent days, made me thoughtful As humans and especially us engineers, can have computers that can play GO – one day we may even reach full artificial intelligence, but we will not be able to solve check-in queues at events. Why is it? What happened to the wonderful technologies like QR codes, Bluetooth beacons and NFC – is it only for preaching to others by technology firms?. Everyone attending a technology, literary event in a metro city carries a smartphone, can’t something be worked out whereby they can just breeze their way in, if they…

Yesterday, Manish Maheshwari, CEO, Network18 Digital wrote an article with inputs from a friend of mine “Avinash Mudaliar”, titled “Why Facebook’s Latest Dual News Feed Pilot Is a Nightmare for Publishers”. In this article, Manish says “It is the fundamental problem of trying to assume power by controlling what a certain section of users can do on their platform, and displaying this intent through their various initiatives”. After reading the article, this is what I wrote in the comments on what I thought about the issue: This topic becomes important with the spread of fake news, and their impact on electoral results…

Recently a friend showed me an old copy of Tamil magazine “Kalki” published in 1960. In the issue published 56 years back, I came across two advertisements that were interesting. The first was for a cruise ship journey from Chennai to Nagapattinam to Penang, onward to Singapore. Unfortunately, passenger ships from South India are nowadays a rarity. If they make a comeback it will be fun to go in them to cities in South East Asia. The second advertisement was given by my father Sri T.N.C.Varadan who was heading LIFCO Books. The ad announced the release of LIFCO’s 64 pocketbooks…