Listening to Professor Philip Kotler, the marketing guru
When Professor Philip Kotler speaks, marketers worldwide listen attentively. Today, in a Zoom call with the professor, over 600 individuals from various time zones joined in. At 93 years old,…
Marketing
Divine Marketing: A Lesson from the Streets of Rural India
In the bustling streets of Narasapuram, a small town not far from the sacred Ahobilam in Andhra Pradesh, I stumbled upon a scene that’s quintessential in many temple towns across…
A real-world example of A/B testing!
What to price a bespoke suit, should it be Rs 6000 or make it tempting at Rs 5999? Rather than debate endlessly in meeting rooms or hire a consultant, this…
Advertisements in Tamil for enterprise offerings
கணினியில் தமிழை முதல் தர மொழியாகக் கொண்டு வர வேண்டும் எனப் பலர் முப்பது/நாற்பது வருடங்களாகப் பாடுப்பட்டு வந்துள்ளார்கள். உத்தமத்தின் (INFITT) மூலமாக அவர்களின் அருகில் பயணம் செய்யும் வாய்ப்பு எனக்குக் கிடைத்தது, என்னால் முடிந்தச் சிறிய வேலைகளும் (பங்கையும்) செய்துள்ளேன்.…
The marketing machine called the USA
If #China has super-power ambitions, they need to “up” their #marketing & #PR efforts. Look at the #USA, here are 3 well-known examples: Every three years, the world news everywhere…
Digital Marketing Playbooks for Early Stage Startups by Vedanarayanan Vedantham
Today TiE Chennai had organized a webinar on “Digital Marketing Playbooks for Early Stage Startups” by Vedanarayanan Vedantham (SME Business Head at Razorpay), who I am happy to say is…
Do marketers like the long Queues at events
Attending few events in the recent days, made me thoughtful As humans and especially us engineers, can have computers that can play GO – one day we may even reach…
My thoughts on Facebook’s dual News Feed
Yesterday, Manish Maheshwari, CEO, Network18 Digital wrote an article with inputs from a friend of mine “Avinash Mudaliar“, titled “Why Facebook’s Latest Dual News Feed Pilot Is a Nightmare for…