The End of local book stores
Born into a book publishing family its natural for my love towards books, but not necessarily reading them always as that would have made me a scholar which I am…
Born into a book publishing family its natural for my love towards books, but not necessarily reading them always as that would have made me a scholar which I am…
I have been thinking on this for quite some time. I am penning down those thoughts here briefly, please note these are evolving as I research more on this and…
Indo-American Chamber of Commerce organized a talk today at U.S. Consulate General, Chennai. It was “Rethinking Marketing: The Entrepreneurial Imperative” by Dr Minet Schindehutte. As always, going through the security…
I was in the talk by Eric Picard (Director, advertising technology strategy at Microsoft) on the future of advertising. It started with how much potential there is to optimize and…
This post is not about the movies themselves but on how they are made and marketed. I also wanted to break my pages after pages of technical bullet points from…
In recent times, there are two advertisements that really impressed me. Both of them don’t shout about their products, features, company or compare with the competition. Both do soft selling or…