• Lounge

    Promotions in a 1960 Kalki magazine

    Recently a friend showed me an old copy of Tamil magazine “Kalki” published in 1960. In the issue published 56 years back, I came across two advertisements that were interesting. The first was for a cruise ship journey from Chennai to Nagapattinam to Penang, onward to Singapore. Unfortunately, passenger ships from South India are nowadays a rarity. If they make a comeback it will be fun to go in them to cities in South East Asia. The second advertisement was given by my father Sri T.N.C.Varadan who was heading LIFCO Books. The ad announced the release of LIFCO’s 64 pocketbooks series on popular Tamil literary classics including Tirukural, Manimekalai, Kundalakesi,…

  • Chennai

    The End of local book stores

    Born into a book publishing family its natural for my love towards books, but not necessarily reading them always as that would have made me a scholar which I am not!. Every city I travel to, my must go list will include local bookshops or libraries. During Singapore & US trips I have spent countless hours in Borders, similarly at Barnes & Noble in the USA, W H Smith in London and Airports around the world. In India, any shopping trip is not complete for me without customary visit and purchase (to the chiding from wife) of books from Landmark or Higginbothams. Speaking of Landmark bookstores, for many in Chennai…

  • Uncategorised

    New Normal World

    I have been thinking on this for quite some time. I am penning down those thoughts here briefly, please note these are evolving as I research more on this and my understanding improves. I am in business for last 15 years, been travelling around the world for nearly same amount of time, meeting people, attending events and reading books on management & marketing. But I haven’t seen anything like what I am seeing around me in the last five years. Some of them I can describe and write down here, but most of them seem to be instincts & experiences. In the the last five years our world has changed…

  • Events

    Rethinking Marketing by Dr. Minet Schindehutte

    Indo American Chamber of Commerce had organized for a talk today at U.S.Consulate General, Chennai. It was “Rethinking Marketing: The Entrepreneurial Imperative” by Dr. Minet Schindehutte.  As always, going through the security at the Consulate office and lack of parking near-by was a pain. If you are going for any event at US Consulate in Chennai including Saturday movies or to American Consulate Library, remember to carry a Government given ID Card (Driving License, Passport, PAN Card and so on) in original, be there 30 minutes before the event, going by Auto-rickshaw will be the most convenient. Unlike VISA interviews, for these invited events Cellphones are allowed but need to…

  • Lounge

    Sivaji and Jhoom Bharabar Jhoom

    This post is not about the movies themselves but on how they are made and marketed. I also wanted to break my pages after pages of technical bullet points from Tech Mela :-). Those tech posts are more my notes and it is easier to take down using Windows Live Writer (blog) and access them later, rather than using Paper (and never look at them) or Outlook or OneNote; and also share it with others and with my team. Coming back to movies, I am amazed at how movies are now made in Bollywood and Kollywood. Sivaji was made at a cost of Rs.80 Crores or more – unbelievable!. Look…