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This post is not about the movies themselves but on how they are made and marketed. I also wanted to break my pages after pages of technical bullet points from Tech Mela :-). Those tech posts are more my notes and it is easier to take down using Windows Live Writer (blog) and access them later, rather than using Paper (and never look at them) or Outlook or OneNote; and also share it with others and with my team. Coming back to movies, I am amazed at how movies are now made in Bollywood and Kollywood. Sivaji was made at…

In recent times, there are two advertisements that really impressed me. Both of them don’t shout about their products, features, company or compare with the competition. Both do soft selling or idea selling very well. One of them is the Hutch TV Ads, where a small boy with a dog walks across all the places and the ad closes with a punch line “Where ever you go, our network follows you”. It is a joke, that the same type of visual (with a boy and dog) is being used now by Miranda; somebody seems to be running out of creativity. The other good…