Promotions in a 1960 Kalki magazine
Recently a friend showed me an old copy of Tamil magazine “Kalki” published in 1960. In the issue published 56 years back, I came across two advertisements that were interesting.…
Marketing
The End of local book stores
Born into a book publishing family, it’s natural for my love towards books, but not necessarily reading them always, as that would have made me a scholar, which I am…
New Normal World
I have been thinking on this for quite some time. I am penning down those thoughts here briefly, please note these are evolving as I research more on this and…
Rethinking Marketing by Dr. Minet Schindehutte
Indo-American Chamber of Commerce organized a talk today at U.S. Consulate General, Chennai. It was “Rethinking Marketing: The Entrepreneurial Imperative” by Dr Minet Schindehutte. As always, going through the security…
Mix 08 Day 3 – Future of Advertising
I was in the talk by Eric Picard (Director, advertising technology strategy at Microsoft) on the future of advertising. It started with how much potential there is to optimize and…
Sivaji and Jhoom Bharabar Jhoom
This post is not about the movies themselves but on how they are made and marketed. I also wanted to break my pages after pages of technical bullet points from…
Ads that Soft Sell
In recent times, there are two advertisements that really impressed me. Both of them don’t shout about their products, features, company or compare with the competition. Both do soft selling…