If #China has super-power ambitions, they need to “up” their #marketing & #PR efforts. Look at the #USA, here are 3 well-known examples:
- Every three years, the world news everywhere is dominated by #American Presidential elections for the following twelve months, even though people outside the America have little reason to care about them. To make everyone read and talk about a news item that has no real impact for them is a dream for branding managers.
- Every year, the nine months preceding a new #Apple #iPhone launch, it is the major item covered all the time by tech press around the world. Following the iPhone launch, the next 3 months it is only about the new phone talked in the tech sections of all newspapers and social media
- Most of the fake news about climate change, weather, natural disasters & astronomy that gets spread in #WhatsApp & #SocialMedia have (lied) #NASA as their source.
To the list, you can add Hollywood Movies & American TV Shows, but those are very obvious. Will you add more to the list of American marketing geniuses, please post in the comments below.
[Disclaimer: These are meant to be branding & marketing only tweets]