What to price a bespoke suit, should it be Rs 6000 or make it tempting at Rs 5999? Rather than debate endlessly in meeting rooms or hire a consultant, this tailor in Chennai seems to have implemented the acclaimed split testing. Based on the price the walking customer(s) asks he will know which billboard is effective – he will also know which size, portrait or landscape works. Smart guy!

#billboardadvertising #chennai #bespoketailoring #pricingstrategy #abtesting

Categorized in:

Tagged in: