A real-world example of A/B testing!

What to price a bespoke suit, should it be Rs 6000 or make it tempting at Rs 5999? Rather than debate endlessly in meeting rooms or hire a consultant, this tailor in Chennai seems to have implemented the acclaimed split testing. Based on the price the walking customer(s) asks he will know which billboard is effective – he will also know which size, portrait or landscape works. Smart guy!

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