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Digital Marketing Playbooks for Early Stage Startups by Vedanarayanan Vedantham

Today TiE Chennai had organized a webinar on “Digital Marketing Playbooks for Early Stage Startups” by Vedanarayanan Vedantham (SME Business Head at Razorpay), who I am happy to say is my cousin-brother. The topic he covered was a very relevant one for all the startups out there. Below are from the notes (in no specific order) I took during the talk: The benefits of Digital Marketing: Push or Pull marketing: Let us see a story, assume you are working in a restaurant and your boss has tasked you with eliminating flies in the place. You can do it in two…

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Events

Compassionate Capitalism with Kiran Mazumdar-Shaw by TiE Austin

TiE Austin had hosted an interview by Ms Kerry Rupp with Ms Kiran Mazumdar-Shaw, the executive chairperson of Biocon Limited, and the former chairperson of Indian Institute of Management, Bangalore. Below are from the notes (in no specific order) I took during the talk: There are two types of entrepreneur: The first are those who are looking at how quickly I can make money, how can I take my business to billion dollars; the second ones are like me, those who think how can I make a difference? When I started my bio-tech journey 40 years ago, I started developing…

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Events

TIECON 2020 interview with Shellye Archambeau

Like all the events around the world, this year’s TIE CON 2020 Road show which is being organized by TIE Silicon Valley has gone virtual. Last month, there were talks by Mr Vinod Khosla and Mr Deepak Chopra. Today there was an interview conducted Ms Thuy Vu, Co-Founder of Global Mentor Network with Ms Shellye Archambeau, the former CEO of MetricStream.com. Below are from the notes (in random order) I took during the talk: Shellye Archambeau has a book on words titled “Unapologetically Ambitious”. I grew up in a racially charged suburb of LA and people around me didn’t want me…

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Events

Becoming the best version of yourself with Mr Ajay Piramal, Chairman, Piramal Group

SOIL Institute of Management has been running a series of webinars during this season. Last week it was a talk with Mr Nitin Paranjpe, COO of Unilever and today it was a discussion with Mr Ajay Piramal, Chairman, Piramal Group. Below are from the notes I took during the call: Yours is the organization that formalises Vedic practices and has Bhagawat Gita in the office. How did that happen? I come from a family of spiritual faith, I feel it is the blessings from the previous birth that gives you the belief in faith in this world. At the same…

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Events

Becoming the best version of yourself with Mr Nitin Paranjpe, COO, Unilever

Becoming the best version of yourself with Nitin Paranjpe, COO, Unilever

SOIL Institute of Management has been running a series of webinars during this season. A friend forwarded me an invite and I attended a webinar today hosted by Mr Anil Sachdev, Founder & CEO of SOIL and the guest was Mr Nitin Paranjpe, COO of Unilever. https://www.youtube.com/watch?v=VXy8zqIFAlA The topic was “Becoming The Best Version of Yourself”. Below are from the notes I took during the call, where Mr Nitin Paranjpe shared the following: There were two major setbacks in my life: In 1997, when after say 9-10 years with the company (Hindustan Lever Limited India), I became the branch manager…

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