I was in the talk by Eric Picard (Director, advertising technology strategy at Microsoft) on the future of advertising. It started with how much potential there is to optimize and automate the advertisement buying/selling process in the industry and just for online, but for TV, Print and other media. Eric talked about how the future systems will be more open, interconnected and automated. He touched upon the future where disposable surfaces for video, OLED and more will come, also with the Nano technology how battery life with be extended and revolutionized.
Mix ’08 – Advertising a huge fragment ecosystem
Mix ’08 – Advertising Buy/Sell as of Today
Mix ’08 – Advertising of the future
Eric pointed out to a video on the Internet showing Nokia’s concept technology using Nano technology, cool video check it out below: