Events Microsoft

Mix 08 Day 3 – Future of Advertising

Mix 08 - Future of Advertising Today Mix 08 - Future of Advertising Future

I was in the talk by Eric Picard (Director, advertising technology strategy at Microsoft) on the future of advertising. It started with how much potential there is to optimize and automate the advertisement buying/selling process in the industry and just for online, but for TV, Print and other media. Eric talked about how the future systems will be more open, interconnected and automated. He touched upon the future where disposable surfaces for video, OLED and more will come, also with the Nano technology how battery life with be extended and revolutionized.

Eric pointed out to a video on the Internet showing Nokia’s concept technology using Nano technology, cool video check it out below: