Sadhguru Jaggi Vasudev on Entrepreneurship in India

In today’s Mint newspaper there was an interview by Sadhguru Jaggi Vasudev of ISHA Foundation titled “Indian businesses don’t understand branding”. He precisely lists what’s holding back Indian businesses – Branding, friendly finance  & Marketing capabilities. Being an entrepreneur myself I couldn’t agree more with what Sadhguru has said.

He continues that for some of them, language is the issue – the language of business; Unless a transaction benefits both the parties, it will not be sustainable, whether it’s marriage or marketplace; how to train businesses to be sure of themselves to take the next big jump for growth (its like in a trapeze bar, unless you are sure you can catch the other bar you won’t leave this one); a leader should understand that he must have something to contribute to everybody’s lives.

Part 1 of the video is above, here are Part 2 and Part 3.