I saw this in a talk, two-and-half years back during Microsoft Mix ‘09 conference on User Experience by Deborah Adler. I wanted to blog about it then but somehow seemed to have missed it. Her talk followed the IE 8.0 keynote. Ms Adler is a smart young UX designer whose prescription packaging system simplified the design of Pill bottles & information presented in that. It also reduces the chances of the wrong usage of pills and the resulting complications. The design was adopted by Target Pharmacies and is marketed under their ClearRX brand. I found the idea of improving on an everyday problem to be quite impressive & encouraging. Check out the video here (skip to 30.30 Minute to get to this section directly).
Update 2013: She has delivered the same talk at TEDx here – YouTube video.
I was reminded of this today, when I was talking to my Yoga master about my experience of going to a Doctor in the USA, and buying medicines there, a few years back when I fell sick during a trip to Houston. Unlike India where prescription drugs are sold in sealed aluminium foil strips, in the USA I found many of the medicines are packaged in bottles.