I have been reading the book Googled– “The End of the World As We Know It” by Ken Auletta for many months now. Half-way through the book, I wrote my early comments on the subject in this February blog post, completing the second half of the book took a long time. The author has done extensive research on Google, over 150 interviews with the top management and people in Google over 2+ years, and the book is the best biography of Google written till 2009. But the book reads more like a management report & interview quotes. It would have been more readable and enjoyable had the author told it with a story, yeah story-telling is what was missing in the book. Otherwise a good biography especially for those in Media & Publishing industry. The last few chapters cover in detail how Google sees Media Industry, how Google impacts the Media & Publishing Industry, and so on.