From spending ₹8300 per annum with Tata Sky for 1 TV, I have reduced my DTH / CableTV spend to ₹3100 per annum.
Three reasons that led to the this:
1) A cheaper plan from Tata Sky – a ₹199 Tamil HD plan that offers about 99 Tamil Channels including SVBC, SVBC2, Sri Sankara, Sun TV HD & Vijay HD.
2) Removed all English entertainment and movies. I am consuming 100% of this through OTA providers – Netflix, Amazon Prime Video (I am anyway a Prime subscriber for getting free shipments), Hotstar (Free tier) & YouTube (Free).
3) Reduced NEWS and Knowledge channels to just 3 – BBC World Service, NDTV & HISTORY
Thanks to TRAI -Telecom Regulatory Authority of India to nudge (or order) DTH and Cable providers to offer a la carte channels. It may not be bad if this results in the hundreds of least watched / non-viable regional channels to close – hopefully with fewer channels, Quality of content will be better!
The second TV in the house used by my mom works with Videocon DTH, which I need to work on. Overall, I may be spending a similar amount with the gradual shift to OTA, but I am feeling better.
In many consumer surveys around the world, Mobile Companies (TELCOs) and DTH/Cable TV providers are hated by their consumers. In India, with the looming threat of Jio Broadband and OTA providers, the incumbents have a great opportunity to reinvent themselves starting with their customer support. They can become proactive – by making recommendations on what to watch, and helping consumers to save money by suggesting to turn off channels and plans they are not using.Venkatarangan
I am looking forward to seeing how this landscape changes once Reliance Jio Broadband triple play gets rolled out broadly.
Also published on Medium.