Will Google and Facebook Get into News Production?

Over the last 25 years, we’ve witnessed the transformative power of the internet and social media platforms in shaping how content is created and disseminated. As technology continues to evolve, it’s natural to wonder what’s next for these giants. In this article, I’ll explore why I believe Alphabet (Google) and Meta (Facebook) may be poised to make a significant pivot into news production. Several factors are driving their potential entry into the media landscape. First, there are economic pressures from declining advertising revenue on social media platforms. Second, regulatory scrutiny has increased, with governments seeking greater control over online content. Third, challenges within the user-generated content (UGC) model have led to concerns about misinformation and disinformation spreading rapidly online. However, it’s the revolutionary prospects of artificial intelligence (AI) that may be most compelling in driving Alphabet and Meta towards news production. By leveraging AI-powered tools for content generation, curation, and analysis, these companies could fundamentally change the way we consume and interact with news. Do you see this potential shift too? Read my full article to learn why I believe it’s likely and what implications it may have for the news, media industry and beyond.