Original Tamil Film DVDs at Rs.49/-
The other day I was in Landmark (Nungambakkam High Road Branch) and saw the largest collection of Original Tamil DVDs and VCDs from Moserbaer and other manufacturers. It was several hundreds of movies spanning last several decades of Tamil movie including those released in last few years. Before this the largest such collection of original Tamil movies I have seen only in Singapore Serangoon Road (where VCDs are priced at SGD 10 and DVDs at SGD 20). In Landmark that day for instance I bought காக்க காக்க DVD at Rs.49 and வீரா, குரு சிஷ்யன் DVD combo at Rs.65.
After several decades, Tamil Film Producers & copyright owners seems to have come to their senses. Instead of fighting piracy they seem to have realized making their recent and old assets widely available as Discs in affordable rates will bring a new revenue stream for them. Just like T-Series in early 80’s brought out affordable Cassettes and pioneered in India the original music market, Moser Baer seems to have now done the trick for VCDs and DVDs by bringing out original discs at Rs.39 and Rs.49/-