Next I went to a Session by Don Box – pretty much everything went over my head, partly due to the reason I went in after 15 minutes of the talk starting.
For the last session of Mix ’07 I decided to go MS Dynamic CRM Live Platform, since this was a new area for me. Ben Riga (Tech Evangelist, Microsoft) and Jason Hunt (CTO InvokeSystems) talked about using this to build a Pet Insurance site. They talked on:
- CRM in its whole sense means the complete Sales, Service & Marketing.
- Dynamics CRM has ability to customize data models or extend the existing data models and building relationships between entities
- It is entirely role based model. You can change the meta-data of an entity it can be published and live immediately, no need to restart
- The underlying CRM systems existing forms can be easily customized – both client and server side