Events Rostrum

Unlocking Digital Transformation

Unlocking Digital Transformation – Advancing Technologies

Today I am in Kochi, Kerala delivering a keynote talk titled “Unlocking Digital Transformation – Advancing Technologies” for a distinguished audience of the city. It was part of “Do Big” forum for CIOs that’s travelling across the country and sponsored by Tata Tele Business Services.

To hold the audience attention and deliver value, I started with the definitions I like – for what is digital and what is digital transformation.

Provided one example of digital transformation done by Babolat of Lyon, France on their designing of Babolat Pure Drive PLAY tennis racket. Then added my own example (fictitious) of how a food staples firm producing Rice/Wheat can reinvent at the root of their business.

Do Big Forum

Do Big Forum

Three phases of Digital Transformation:

  1. Experimentation at the edge
  2. Collision at the core
  3. Reinvention at the root

Every successful journey consists of:

  1. Thinking Big
  2. Start Small
  3. Scale Fast

Lastly, provided the audience with 4 questions that they can ask themselves before they start their digital transformation journey:

  1. What is the outcome that our customer desires? Is there more than one customer we need to satisfy?
  2. How does the customer achieve that outcome today?
  3. How can we (profitably) design a new experience for the customer
  4. How do we design the technology to power the above?
What's Digital: Pace of Change that's occurring in today's world driven by Rapid Adoption of Technology

What’s Digital: Pace of Change that’s occurring in today’s world driven by Rapid Adoption of Technology

Venkatarangan talking on Unlocking Digital Transformation

Venkatarangan talking about Unlocking Digital Transformation

After my keynote, I moderated a panel discussion on “Digital the new norm” with Krishnanath Venkataraman (Chief Operating Officer, Caparizon) and D Devaraj Dharmaraj (Zonal Head – Enterprise Business, Tata Teleservices Ltd). They talked about success stories of their clients like a school using IoT on the vehicles to ensure students safety, client solutions reimagined with cloud backend and so on.

Venkatarangan Thirumalai, Krishnanath Venkataraman and D Devaraj Dharmaraj

Venkatarangan Thirumalai, Krishnanath Venkataraman and D Devaraj Dharmaraj

Digital the new norm

Digital the new norm

References to learn more about Digital Transformation:


Also published on Medium.

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