In this month (April 2012) issue of Think Aloud magazine published by Internet & Mobile Association of India (IAMAI) my article has been published. This issue is a Mobile VAS in India, and my article is titled “Aam Aadmi’s Aspirational needs are the new growth engine”. I have talked about how Indian Mobile Industry is in a cusp of change and it is time they got to move from offerings basics to start addressing consumers’ aspirational needs.
In the article I had outlined various offerings that can increase nearly double the revenue to over Rs. 55,000 crore by FY ‘15. The listings are in FIFO (First In, First Out) order as I thought them and they are presented as ideas. I have not delved on the past and how things are broken, but rather on the solutions and the opportunities they present. Read it and post your comments.