In this month (April 2012) issue of Think Aloud magazine published by Internet & Mobile Association of India (IAMAI) my article has been published. This issue is a Mobile VAS in India, and my article is titled  “Aam Aadmi’s Aspirational needs are the new growth engine”. I have talked about how Indian Mobile Industry is in a cusp of change and it is time they got to move from offerings basics to start addressing consumers’ aspirational needs.

In the article I had outlined various offerings that can increase nearly double the revenue to over Rs. 55,000 crore by FY ‘15. The listings are in FIFO (First In, First Out) order as I thought them and they are presented as ideas. I have not delved on the past and how things are broken, but rather on the solutions and the opportunities they present. Read it and post your comments.


You can view the article from here or download as a PDF from here.

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