Today was a sad day for all of us in the house of “LIFCO”.

Our beloved V.V.Mama (Brahmasri Kureru V.Venkatesa Ayyar, affectionately “Mama” for us) left all of us and attained the lotus feet of Lord Sri Lakshmi Hayagreeva. Mama passed away yesterday at 8:20PM in his bedroom, after suffering for last 1 week, with the last 48 hours unconscious. On Saturday he had stopped breathing for few minutes and was revived by the help of a near-by doctor; it happened once again, but on that last moment it didn’t work.

V.V.Mama (88 Years) has been part of LIFCO (Estd.1929) for over last 60 years. During these 60 years, he had performed various roles as a clerk, accountant, manager, administrative officer and always an advisor. He was well versed in 4 languages – Telugu (his mother tongue), Tamil, Sanskrit and English; amazingly he was equally fluent in all of them. He had edited/written several of the titles in LIFCO, his hard work being eminent in LIFCO’s various Dictionaries. Apart from Administration & Accounts, V.V.Mama was experienced in Astrology, Brahmin Traditions, Traditional Medicine and Typing. He was a Musician as well – a Mridhangam player, he has also conducted various religious discourses and bhajans.

For all of us, the younger generation at LIFCO, he was our “Grand Father”.

May his soul attain moksha (liberation).


Brahmasri Kureru V.Venkatesa Ayyar

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