Yahoo! has released an exclusive Women portal called Shine. You might be wondering why I am writing about a Women site!. It is to highlight a small innovation they have done in the site. Most of the times you use a newly released application or a website you may not be aware of all the features. As a result you will end up using only 20% of the features. To overcome this, Yahoo! in Shine has come up with a good idea of showing “help balloons” the first time. The balloons auto-scroll to various sections below and introduce you (this negates the complexity associated of scrolling to novice users). To top it, they don’t show it (by remembering with a cookie I suppose) the next time and irritate you. Check out the screen shots and judge for yourselves.