About 2 decades ago, I had the opportunity to work as an IT partner for the early digital editions of a few popular newspapers in India, and I know the challenges and difficulties they are facing, from then till now, with the continued decline of revenues from their physical subscriptions and paper advertisements. As Mr Jeff Zucker, the then the president of NBCUniversal, had said in 2008 they are “trading analogue dollars for digital pennies”. Similarly in 2007, Mr Andrew Rashbass (then Publisher and MD of The Economist, a magazine I love) had said: “With Internet advertising, the thumb rule…
