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87% subscribers of New York Times are digital now
About 2 decades ago, I had the opportunity to work as an IT partner for the early digital editions of a few popular newspapers in India, and I know the challenges and difficulties they are facing, from then till now, with the continued decline of revenues from their physical subscriptions and paper advertisements. As Mr Jeff Zucker, the then the president of NBCUniversal, had said in 2008 they are “trading analogue dollars for digital pennies”. Similarly in 2007, Mr Andrew Rashbass (then Publisher and MD of The Economist, a magazine I love) had said: “With Internet advertising, the thumb rule is to sell to 8% of users, you are turning…
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Unlocking Digital Transformation
Today I am in Kochi, Kerala delivering a keynote talk titled “Unlocking Digital Transformation – Advancing Technologies” for a distinguished audience of the city. It was part of “Do Big” forum for CIOs that’s travelling across the country and sponsored by Tata Tele Business Services. To hold the audience attention and deliver value, I started with the definitions I like – for what is digital and what is digital transformation. Provided one example of digital transformation done by Babolat of Lyon, France on their designing of Babolat Pure Drive PLAY tennis racket. Then added my own example (fictitious) of how a food staples firm producing Rice/Wheat can reinvent at the…
